Privacy Policy
Last updated: 1 September 2026
Stackd Marketing ("Stackd Marketing", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect when you visit our website, contact us or use our services, how we use that information, who we may share it with and the rights you have in relation to your personal data.
1. Who We Are
Stackd Marketing is a UK-based marketing agency providing digital marketing, advertising, website, lead generation, CRM automation and related marketing services.
Website: www.stackdmarketing.co.uk
For questions about this Privacy Policy or how we use your personal information, please contact us using the contact details provided on our website.
Email: dec.johnson@stackdmarketing.co.uk
2. Information We Collect
We may collect personal information that you provide directly to us when you:
complete an enquiry or contact form; request a marketing review, quotation or information about our services; contact us by email, telephone, WhatsApp or another communication method;
book a call or appointment; become a client of Stackd Marketing; or otherwise communicate with us.
This information may include your name, business name, email address, telephone number and information you provide about your business, marketing requirements or enquiry.
We may also collect technical information when you use our website, such as your IP address, browser or device information, pages visited, interactions with the website, referring website and information collected through cookies and similar technologies.
3. How We Use Your Information
We may use your personal information to: respond to enquiries and requests; provide quotations or information about our services; communicate with prospective and existing clients; provide and manage our marketing services; arrange calls, meetings and appointments; operate and improve our website; understand how visitors interact with our website; measure the performance of our marketing and advertising; maintain appropriate business and financial records; prevent fraud, misuse or security issues; and comply with our legal and regulatory obligations.
Where permitted, we may also use your information to contact you about services we believe may be relevant to your business. Where consent is required for electronic marketing, we will obtain it before sending such communications.
You can ask us to stop sending marketing communications at any time.
4. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Consent
Where you have actively given us permission to process your information for a particular purpose, including where required for certain cookies, tracking technologies or electronic marketing.
Contract
Where processing is necessary to provide services you have requested or to take steps at your request before entering into a contract.
Legitimate interests
Where processing is necessary for our legitimate business interests, such as responding to business enquiries, managing client relationships, improving our services, protecting our business and understanding business performance, provided those interests are not overridden by your rights and interests.
Legal obligation
Where we need to process or retain information to comply with applicable laws, tax requirements or other legal obligations.
The ICO requires organisations to tell individuals which lawful basis they rely upon for processing personal data.
5. Website Forms and Enquiries
When you submit a form through our website, we use the information you provide to respond to your enquiry and manage our relationship with you.
Information submitted through our website may be stored within the systems we use to manage enquiries, communications and customer relationships.
Please only provide information that is relevant to your enquiry.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies. Some technologies are necessary for the website to operate correctly. We may also use optional technologies for analytics, website improvement and advertising measurement.
Where consent is required, optional tracking technologies will only be used after you have made the appropriate choice through our cookie consent system.
You can choose to accept optional cookies or continue using the website with essential cookies only.
The ICO's current guidance covers not only traditional cookies but technologies such as tracking pixels, web storage, scripts and tags.
7. Meta Pixel
Our website may use the Meta Pixel provided by Meta.
When you consent to advertising cookies and technologies, the Meta Pixel may collect information about visits and interactions with our website. This can help us understand the effectiveness of advertising campaigns, measure conversions and improve advertising.
Information collected through the Meta Pixel may be processed by Meta in accordance with its own privacy practices.
Advertising tracking technologies require consent under current ICO guidance.
8. Microsoft Clarity
We use Microsoft Clarity to help us understand how visitors interact with our website.
Where you have provided the required consent, Clarity may collect information about website usage and interactions. This can help us understand how our website is being used, identify usability problems and improve the visitor experience.
Information collected through Microsoft Clarity may be processed by Microsoft in accordance with its own privacy practices.
9. CRM and Website Systems
We use third-party software and technology providers to operate our website, manage enquiries and provide our services.
This may include customer relationship management, website hosting, communications, analytics, advertising, automation, payment and other business software providers.
These providers may process personal information on our behalf where necessary to provide their services.
We only aim to provide them with the information reasonably necessary for the relevant purpose and expect appropriate safeguards to be used when personal information is processed.
10. Sharing Your Information
We do not sell your personal information.
We may share information with trusted service providers where reasonably necessary to operate our business or provide our services, including providers of:
website and hosting services;
CRM and automation software;
email, telephone, SMS or communication services;
analytics and website measurement;
advertising platforms;
payment and accounting services; and
professional services.
We may also disclose information where required by law, regulation, court order or another legitimate legal requirement.
11. International Data Transfers
Some of the technology providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable UK data protection law.
12. How Long We Keep Your Information
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including providing services, managing enquiries, maintaining appropriate business records and meeting legal, accounting or regulatory requirements.
Different categories of information may therefore be retained for different periods.
When information is no longer required, we will take reasonable steps to delete it or securely dispose of it.
13. How We Protect Your Information
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, electronic communication or online storage system can be guaranteed to be completely secure.
14. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:
request access to personal information we hold about you;
ask us to correct inaccurate or incomplete information;
request deletion of your personal information in certain circumstances;
request restriction of processing in certain circumstances;
object to certain processing;
withdraw consent where processing is based on consent; and
request transfer of certain information where applicable.
If you wish to exercise any of these rights, contact us using the details provided in this Privacy Policy.
You also have the right to raise a concern with the UK's Information Commissioner's Office if you are unhappy with how your personal information has been handled.
15. Third-Party Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the relevant privacy policy when visiting another website.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, services, technology, legal requirements or the way we process personal information.
When we make changes, we will update the "Last updated" date at the top of this page.
17. Contact Us
If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact:
Stackd Marketing
Website: www.stackdmarketing.co.uk
Email: dec.johnson@stackdmarketing.co.uk
GOOGLE ADS MANAGEMENT NOTTINGHAM
Google Ads That Don't Stop at the Click
We build and manage Google Ads campaigns around the entire journey, from the search and click to the landing page, enquiry and follow-up.
✔ Google Ads ✔ Conversion Tracking ✔ Strategy Built Around Your Business ✔ Ads Built To Convert
MORE THAN JUST AN AD
More Clicks Aren't the Goal. More Customers Are.
Google Ads can put your business in front of someone at the exact moment they're searching for the service you provide.
But getting the click is only the beginning. The search they make, the advert they click and what happens after they land on your website all influence whether that advertising spend turns into business.
That's why Stackd Marketing doesn't look at Google Ads in isolation.
01. The Right Searches
Target people actively searching for the services your business provides, with a focus on genuine buying intent.
02. An Ad Worth Clicking
Match your ads to what potential customers are searching for and give them a clear reason to choose your business.
03. A Page That Converts
Send people somewhere that answers what they need to know and makes taking the next step simple.
Getting the click is only the beginning. We build campaigns around what happens next.
OUR APPROACH
Google Ads Management Built Around Performance
From the searches triggering your ads to the enquiries they generate, we continually manage and optimise your campaign using real performance data.
REAL CLIENT CAMPAIGN DATA
91 Tracked Phone Call Conversions for a Concrete Supplier
1. Keyword & Search Term Management
We monitor what people are actually searching for and focus your campaign around searches with genuine customer intent.
2. Campaign & Budget Optimisation
We continually review performance to understand where your budget is working and where it's being wasted.
3. Conversion Tracking
We track valuable actions such as phone calls and form enquiries, so campaign decisions aren't based on clicks alone.
4. Negative Keyword Management
Irrelevant searches are identified and excluded to help prevent your budget being spent on the wrong traffic.
5. Ad Testing & Improvements
We continually review your ads and messaging to improve how they perform against the searches you're targeting.
WHERE YOUR BUDGET GETS WASTED
Are You Paying for Clicks That Never Become Customers?
Google Ads can generate high-intent enquiries, but without the right targeting, tracking and landing experience, your budget can quickly disappear on clicks that go nowhere.
01. Wrong Searches
Your ads can appear for searches that sound relevant but have little chance of becoming a genuine customer.
02. Poor Location Targeting
Clicks from outside the areas you actually serve can waste budget before a potential customer even reaches your website.
03. Clicks That Don't Convert
Getting traffic isn't enough. Your landing page needs to give people the information, trust and reason they need to contact you.
04. No Conversion Data
If calls and enquiries aren't tracked properly, it's difficult to know which keywords and campaigns are actually producing results.
Every Click Costs Money. Make the Right Ones Count.
RIGHT PLACE. RIGHT TIME.
Reach Customers When They're Already Searching
Google Ads lets you reach people at the moment they're actively looking for a product or service you provide.
Instead of trying to create demand, Google Search can put your business in front of someone who is already looking for a solution.
That intent is what makes the right Google searches so valuable.
Your Customers Are Already Searching.
The Question Is Whether They Find You.
REAL GOOGLE ADS RESULTS
91 Phone Call Conversions From One Google Ads Campaign
For this Nottinghamshire concrete supplier, the goal wasn't simply to generate more website traffic. It was to get potential customers on the phone.
By targeting searches around ready-mix concrete services and continually optimising the campaign using real conversion data, the campaign generated 91 tracked phone call conversions in 2026.
91
Tracked Phone Call
18.18%
Highest Ad Group Conversion Rate
14 to 22
Conversions Across Key Ad Groups
What Helped Drive the Results
Search Terms
Reviewed Regularly
This part is normall overlooked. We reviewed the searches people actually used, removing irrelevant traffic and identifying the terms that were generating phone calls.
Budget Focused
Where It Performed
Performance was compared across locations and searches, helping us identify where the campaign was generating stronger opportunities and where spend could be better used.
Decisions Based
on Phone Calls
Speaking with clients every week is important.
With call conversions tracked, optimisation was based on genuine customer enquiries rather than simply clicks and website traffic.
Google Ads Management FAQs
How much should I spend on Google Ads?
There isn't one budget that works for every business. It depends on your industry, competition, location, search demand and how much a new customer is worth. We research your market and potential advertising costs before recommending a starting budget.
How much does Google Ads management cost?
Our management fee depends on the size of your campaign and the work required. Your management fee is separate from the advertising spend paid to Google, so you'll know exactly what you're paying for.
How quickly can Google Ads generate enquiries?
Google Ads can start putting your business in front of potential customers once your campaign is live and approved. However, campaigns need time to collect real search and conversion data so we can identify what's working and continually improve performance.
Can you take over my existing Google Ads campaign?
Yes. Where your setup allows it, we can track valuable actions such as phone calls and form submissions. This means we can make decisions based on actual enquiries rather than clicks alone.
Can you track phone calls and form enquiries?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Do you only manage Google Ads in Nottingham?
No. Stackd Marketing is based in Nottinghamshire, but we manage Google Ads campaigns for businesses across the UK. Campaigns can target specific towns, cities, service areas or nationwide audiences depending on your business.
Want Google Ads Focused on Enquiries, Not Just Clicks?
