GOOGLE ADS MANAGEMENT NOTTINGHAM
Google Ads That Don't Stop at the Click
We build and manage Google Ads campaigns around the entire journey, from the search and click to the landing page, enquiry and follow-up.
✔ Google Ads ✔ Conversion Tracking ✔ Strategy Built Around Your Business ✔ Ads Built To Convert
MORE THAN JUST AN AD
More Clicks Aren't the Goal. More Customers Are.
Google Ads can put your business in front of someone at the exact moment they're searching for the service you provide.
But getting the click is only the beginning. The search they make, the advert they click and what happens after they land on your website all influence whether that advertising spend turns into business.
That's why Stackd Marketing doesn't look at Google Ads in isolation.
01. The Right Searches
Target people actively searching for the services your business provides, with a focus on genuine buying intent.
02. An Ad Worth Clicking
Match your ads to what potential customers are searching for and give them a clear reason to choose your business.
03. A Page That Converts
Send people somewhere that answers what they need to know and makes taking the next step simple.
Getting the click is only the beginning. We build campaigns around what happens next.
OUR APPROACH
Google Ads Management Built Around Performance
From the searches triggering your ads to the enquiries they generate, we continually manage and optimise your campaign using real performance data.
REAL CLIENT CAMPAIGN DATA
91 Tracked Phone Call Conversions for a Concrete Supplier
1. Keyword & Search Term Management
We monitor what people are actually searching for and focus your campaign around searches with genuine customer intent.
2. Campaign & Budget Optimisation
We continually review performance to understand where your budget is working and where it's being wasted.
3. Conversion Tracking
We track valuable actions such as phone calls and form enquiries, so campaign decisions aren't based on clicks alone.
4. Negative Keyword Management
Irrelevant searches are identified and excluded to help prevent your budget being spent on the wrong traffic.
5. Ad Testing & Improvements
We continually review your ads and messaging to improve how they perform against the searches you're targeting.
WHERE YOUR BUDGET GETS WASTED
Are You Paying for Clicks That Never Become Customers?
Google Ads can generate high-intent enquiries, but without the right targeting, tracking and landing experience, your budget can quickly disappear on clicks that go nowhere.
01. Wrong Searches
Your ads can appear for searches that sound relevant but have little chance of becoming a genuine customer.
02. Poor Location Targeting
Clicks from outside the areas you actually serve can waste budget before a potential customer even reaches your website.
03. Clicks That Don't Convert
Getting traffic isn't enough. Your landing page needs to give people the information, trust and reason they need to contact you.
04. No Conversion Data
If calls and enquiries aren't tracked properly, it's difficult to know which keywords and campaigns are actually producing results.
Every Click Costs Money. Make the Right Ones Count.
RIGHT PLACE. RIGHT TIME.
Reach Customers When They're Already Searching
Google Ads lets you reach people at the moment they're actively looking for a product or service you provide.
Instead of trying to create demand, Google Search can put your business in front of someone who is already looking for a solution.
That intent is what makes the right Google searches so valuable.
Your Customers Are Already Searching.
The Question Is Whether They Find You.
REAL GOOGLE ADS RESULTS
91 Phone Call Conversions From One Google Ads Campaign
For this Nottinghamshire concrete supplier, the goal wasn't simply to generate more website traffic. It was to get potential customers on the phone.
By targeting searches around ready-mix concrete services and continually optimising the campaign using real conversion data, the campaign generated 91 tracked phone call conversions in 2026.
91
Tracked Phone Call
18.18%
Highest Ad Group Conversion Rate
14 to 22
Conversions Across Key Ad Groups
What Helped Drive the Results
Search Terms
Reviewed Regularly
This part is normall overlooked. We reviewed the searches people actually used, removing irrelevant traffic and identifying the terms that were generating phone calls.
Budget Focused
Where It Performed
Performance was compared across locations and searches, helping us identify where the campaign was generating stronger opportunities and where spend could be better used.
Decisions Based
on Phone Calls
Speaking with clients every week is important.
With call conversions tracked, optimisation was based on genuine customer enquiries rather than simply clicks and website traffic.
Google Ads Management FAQs
How much should I spend on Google Ads?
There isn't one budget that works for every business. It depends on your industry, competition, location, search demand and how much a new customer is worth. We research your market and potential advertising costs before recommending a starting budget.
How much does Google Ads management cost?
Our management fee depends on the size of your campaign and the work required. Your management fee is separate from the advertising spend paid to Google, so you'll know exactly what you're paying for.
How quickly can Google Ads generate enquiries?
Google Ads can start putting your business in front of potential customers once your campaign is live and approved. However, campaigns need time to collect real search and conversion data so we can identify what's working and continually improve performance.
Can you take over my existing Google Ads campaign?
Yes. Where your setup allows it, we can track valuable actions such as phone calls and form submissions. This means we can make decisions based on actual enquiries rather than clicks alone.
Can you track phone calls and form enquiries?
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Do you only manage Google Ads in Nottingham?
No. Stackd Marketing is based in Nottinghamshire, but we manage Google Ads campaigns for businesses across the UK. Campaigns can target specific towns, cities, service areas or nationwide audiences depending on your business.
Want Google Ads Focused on Enquiries, Not Just Clicks?
Contact Us
07850 686589
Dec.johnson@stackdmarketing.co.uk
